This recorded webinar series originally ran in 2021 and continues to offer evergreen learnings for career professionals.
What you'll learn
What is the value of career services? What impact do career professionals make in the lives of our clients and students? How do we know?
Career professionals best advocate for our work when we have compelling responses to these questions. Program assessment is a powerful tool to help us tell the story of our programs, services and resources. The stories we develop demonstrate impact, providing a narrative to engage clients in effective practices, generate greater support from administrators and funders, and strengthen our own practice to enhance intervention outcomes. This recorded webinar series will equip you to clearly articulate the impact your career programs and services.
Grow your assessment toolbox with practical strategies for your day-to-day practice
Explore how to define intended outcomes for clients
Learn to develop manageable and meaningful assessment plans
Strengthen your ability to communicate the value of your work
And much more!
Webinars Overview
The concept of assessment shares parallels with the familiar activity of storytelling. In this webinar, you will:
- Recognize various assessment approaches and the questions they address
- Gain experience using assessment data to tell the story of career services
- Reflect on areas of your own practice where you envision focusing assessment efforts
- Build confidence in your personal ability to engage in assessment efforts
It’s impactful to start assessment “with the end in mind” – beginning with your intended outcomes. This webinar will equip you to:
- Understand a variety of outcomes types encountered in career services practice
- Connect outcomes to theories and professional standards
- Use the assessment of outcomes as a tool for continuous improvement and communicating value
- Write outcomes statements for your own career development services
Building your assessment plan with intention and strategic alignment sets you up for success. This webinar will:
- Explain the value of an assessment plan
- Explore common components of an assessment plan, such as purpose, target audience and future assessment plans
- Review example assessment plan templates
- Reflect on strategies for selecting appropriate assessment methods


Registration Includes
• 3 hour-long recorded webinars to learn at your own pace
• A downloadable certificate upon completion
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$90.00
Meet the Presenters
Julia Panke Makela, PhD, serves as the Associate Director for Assessment and Research at The Career Center at the University of Illinois Urbana-Champaign. The Career Center at Illinois is a North American leader in assessment and research that enhances students’ education and career experiences at the university and beyond. The university openly shares tools and strategies to spur dialogue with other career services professionals about demonstrating the value of services, improving practice, and enhancing the career development field. Julia is a Certified Career Counsellor and a National Career Development Association Fellow with more than 20 years of experience embracing counselling, research and program evaluation roles.
About CERIC
CERIC is a charitable organization that is dedicated to the advancement of education, research and advocacy in career counselling and development. We fund projects and provide innovative resources and learning opportunities that build the knowledge and skills of diverse career and employment professionals.